Traditionally these directories have been published by the local phone company, but there are numerous independent directory publishers. Some yellow pages publishers focus on a particular demographic, e.
Yellow pages directories are usually published annually, and distributed for free to all residences and businesses within a given coverage area. The majority of listings are plain and in small black text.
The yellow pages publishers generate profit by selling advertising space or listings under each heading. Advertising may be sold by a direct sales force or by approved agencies CMR's.
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Available advertising space varies among publishers and ranges from bold names up to four color twin page ads "double trucks". Business listings used for publication are obtained by several methods.
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Local phone companies that publish yellow pages directories rely on their own customer lists and include business listings that are provided by incumbent local exchange carriers ILECs. Business owners that utilize phone services other than the local phone company typically a Bell Company should make certain that their information has been sent to the publisher for printing in upcoming directories. Advertising in yellow pages directories requires payment in full prior to printing or may be billed monthly over the life of the contract, which is usually 12 months.
Typically, a sales representative will assist the customer in creating their ad design and provides a Proof Copy for review and approval. Advertisers should be aware that many contracts have automatic renewal clauses and require action on the part of the advertiser to end future billing. Yellow pages print usage is reported to be declining with both advertisers and shoppers increasingly turning to Internet search engines and online directories. These online versions are referred to as IYP or Internet yellow pages. Independent ad agencies or Internet marketing consultants can assist business owners in determining sound opportunities for yellow pages advertising and provide objective information on usage, possession and preferences.
Archived yellow pages and telephone directories are important tools in local historical research, trademark litigation,  and genealogy. Alexander began a freelance career as an illustrator and commercial designer. He formed a long association with the New England Telephone Company lasting thirty-one years. In he designed the "walking fingers" logo and within a year it became the national trademark for their yellow pages.
The Bell System later applied for a trademark on the logo but had their trademark denied on the grounds that it "had become a generic indicator of the yellow pages without regard to any particular source. In some countries, the familiar "walking fingers" logo is not protected as a trademark and may be used by anyone. This logo is used in varying forms by almost every yellow pages publisher; however, there are companies that use it to imitate mainstream publishers. In Belgium, the Republic of Ireland, Israel and the Netherlands the directory, although using the yellow pages logo, is called "Golden Pages".
Online business directories are branded as IYP or Internet yellow pages. On a broader scale, they can be classified as vertical directories. There are consumer oriented and business oriented varieties. Providers of IYP offer online advertising. According to several reports the search term "yellow pages" was in the top 5 highest revenue generator of all search terms in Google's AdWords program in This made "yellow pages" one of the most searched for things on the Internet in The Local Search Association released an online search usage study in June Their study of US consumers on how they find local businesses.
It was further reported that a large number of users had no company in mind when they began their search on Internet yellow pages. It takes many keywords and search terms to cover a small businesses "category" or "heading" for search engines. Internet yellow pages allow a small business to advertise locally and target their audience with single familiar categories with such as "attorney" or "florist" or "plumbing". It was reported by Borrell and Associates a media research group in March that online directories had a IYP offers listings differently from standard search engines.
Where search engines return results based on relevancy to the true search term, IYP returns results based on a geographic area. IYP is classified as a local search directory which provides content with the added ability to refine the search to find the needed service. The search engine prioritizes local businesses in its results rather than the results being dominated by regional or national companies.
All services offer paid advertising options which typically offer preferred placement on search results pages. In , San Francisco became the first city in the United States to restrict yellow page distribution to people who opt in,  but was being sued in federal court by the Local Search Association on freedom of speech grounds.
The site remains active in The Environmental Protection Agency EPA Municipal Solid Waste report classified directories as the smallest contributor of paper and paperboard products to the solid waste stream, representing only 0. In September , Yell, the publisher of Yellow Pages in the United Kingdom, announced that the business would be fully digitised from January , ending the publication's year run.
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The Irish publisher of the Golden Pages moved to an online-only model in after exiting Examinership. From Wikipedia, the free encyclopedia. Telephone directory of businesses by category. This article is about telephone directories of businesses. For other uses, see Yellow Pages disambiguation.
What is YellowPages?
So when someone uses Google to search for a business or service, Google often scans our information to deliver results, putting your business in front of more potential customers. Get started. Key terms: Sensis may provide one Sensis Free Ad per business in its online directories. As well as being listed in the Yellow Online directory, we give your listing to search engines such as Google, Bing and Yahoo! We'll also make sure your listing is optimised to reach customers on devices like smart phones and tablets.
From here you can update details, add more content or make changes. Otherwise give us a call on 13 23 78 and we can do it for you. Some advertisers with more complex programs may not be able to edit their listing via myAccount.
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The more information you include in your listing, the easier it is for customers to trust and understand your business and see what makes you different from your competitors. Plus, search engines love content, it helps them to differentiate between listings and deliver results they know customers will value. Depending on the upgrade you choose, you can add images, logos, promotions and even videos to your listing.
Book in a call and one of our team will contact you to discuss an online listing that suits your business needs and budget.
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